mikecorak's posterous

the life of a digital marketing strategist

Great Bob Lefsetz email on Netflix

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From: "Bob Lefsetz" Subject: Netflix Just because someone yells, that doesn't mean you should listen. Netflix gained 610,000 subscribers in the U.S. last quarter. The company is just shy of its all time high, it's now got 24.4 million subscribers, it had 24.59...

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Chief Strategy Officer Summit - Bank of America presentation notes - #spny

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Bank of America - Jim McComb, SVP, Finance   “the best way to predict the future is to create it.”  - Abraham Lincoln   how winners win -       redefine success and find new ways to achieve it o   do something that has never been done in the past o   serve your...

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Chief Strategy Officer Summit - HP presentation notes - #spny

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Christian Verstraete – CTO, HP   5 key megatrends   1 - demographics -       Urbanization -       Increased middle class -       Aging population -       Health awareness   2 – becoming global -       Brands -       Markets -       Competition -       Partners...

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Chief Strategy Officer Summit - Societe Generale presentation notes - #spny

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Jeremy Hill – COO – Societe Generale   Focus on the Incentives   Part 1 – forecasting as a risk management technique -       clarity of mission – what is the current economic environment?  Don’t drive at dusk without headlights.  Strategy as the map of future GROWTH...

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Chief Strategy Officer Summit - Skype presentation notes - #spny

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Roland Pan – Head of Strategy - Skype   Disruption   HOW CAN WE DISRUPT THE MARKET!?   Read “clay christensen” –   Companies tend to innovate faster than customer needs change   Shape, Adapt, Reserve the right to play   Social stack: Activity Content...

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Chief Strategy Officer Summit - USAA presentation notes - #spny

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USAA’s Member-Centric, Mission Driven Strategy – Craig Hopkins – USAA CSO   Challenge – make sure USAA is around for the next 90 years   Strategy -       Build lifelong relationships with our members by knowing them better and caring about them more than any other...

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Chief Strategy Officer Summit - Plantronics presentation notes - #spny

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Smart Strategies for the Connected World – Barry Margerum, CSO at Plantronics   3 qualities for a strategist: 1.     Vision 2.     Insights - understanding opportunities, pain points, disruptions 3.     Passion – drive through the organization for change   Case...

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Chief Strategy Officer Summit - Innovation Panel - notes - #spny

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Panel Session:  Driving Innovation in Large Organizations   Moderator: Michael Marchand, Director, Strategy, Consumer & Small Medium Sized Business, Dell   Panel: Lauren Kramer-Dover, Exec Director Strategy, Consumer & small Medium Sized Business, Dell Craig...

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Chief Strategy Officer Summit - USCellular's John Coyle - Belief Project - #spny

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Great presentation on USCellular's Belief Project - industry's first loyalty program and a real game changer, very intersting.  Here are the notes: John Coyle: Senior Director, Innovation & Strategy - US Cellular (created first industry rewards program).  Steps to...

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Posterous theme by Cory Watilo

Mike Corak

Mike Corak

Husband, father, digital professional who loves music, strategy, St. Patrick's Day, and having fun with friends. EVP of Strategy, Managing Director - Phoenix, at ethology (www.ethology.com), a Tallwave company, and co-founder of www.digitalmarketingstrategy.com. Also, AZIMA (www.joinazima.org) Board of Advisors and SEMPOAZ Co-Chair.

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